Allison Williams is Director of NVP Labs, a “bridge-to-seed” accelerator program at Newark Venture Partners. NVP Labs invests in early-traction B2B businesses that have strategic alignment with NVP’s corporate LPs (Audible/Amazon, Prudential, Dun & Bradstreet, Panasonic, RWJBarnabas and others). Before moving to venture, Allison became a seasoned leader with CEO and COO experience and a proven track record of driving expansive growth in startup technology companies. As founder and CEO at Yarly, in two and a half years, Allison assembled a talented technical team, built a cross platform mobile application, established a nationwide distributed salesforce and achieved profitability. In mid-2015, Yarly was acquired by YesVideo, a top competitor which powers over 30,000 retail locations, and Allison was retained as an advisor. Since then, Allison has been COO of a multi-national influencer brokerage software company (top clients include L’Oreal and Heineken) as well as Head of Strategy for a leader in the live streaming video space (top clients include Univision and Monumental Sports).

Allison is a graduate of the University of Pennsylvania Wharton School and Columbia Business School.

Allison advises startups on a variety of areas from strategic planning to product/market fit to fundraising. If interested in connecting, please connect over LinkedIn or Twitter, @allisonstrousew.